Regulatory Reform in Cricket
Indian cricket may be liberalized in 2007 after the Indian economy underwent economic liberalization in 1991. Check out what follows: Modis, Dalmas, Shrirams, Nambiars, and the Indian Cricket Board (BCCI). Do you detect a fishy aroma? You must be asking why BCCI is mentioned alongside the esteemed business associations. Surprised, perplexed, or stunned? Some of you might make the case that BCCI's huge cash stream has merited their position. No way, that's old, stale, and nasty news, and we don't want to draw attention to it. We have something far more fascinating to find out.
The aforementioned businesses did not rapidly adapt to the shifting dynamics as the economy liberalized. They eventually gave up to the difficulties posed by the post-liberalization scenario and now live normal lives. If BCCI didn't adapt to the changing environment and that too rapidly and competitively, the same thing could have happened. The Indian Cricket League (ICL), which is aggressively making considerable progress every day, is the change. It appears to be an exact copy of the one-day cricket-inspiring thriller by Kerry Packer.
The BCCI has already begun to develop a dread of losing the battle to the competitors. Currently, BCCI is not working with ICL and is not approaching the competition in a healthy way. In fact, it is using a variety of unfair and unethical strategies, including blacklisting players, selectors, and anybody else connected to the innovative ICL, to halt the cruise. It will be a remake of Subhash Chandra's own popular 1990s film, which destroyed Doordarshan's monopoly in the television industry. Chandra is the mentor of ICL. The liberalization of cricket has already begun; it is not just about to.
Dawn of liberalisation
ICL vs. BCCI is currently playing in a close match, and the score is already 1-0. The BCCI saw the first signs of its eroding monopoly on September 6, 2007. The Director General of Investigation and Registration was mandated by the Monopolies and Restrictive Trade Practices Commission to look into the claims that the BCCI has threatened players with a lifetime ban if they play for the ICL. BCCI would be asked to reverse its actions if proven guilty.
Macro-level analysis reveals that BCCI has been the only buyer of cricket talent and intends to continue doing so. Doesn't this bring to mind the pre-liberalization era, when monopolies and black marketing were commonplace? In a nation where cricket is considered to be second only to religion and billions of dreams are invested in it, it is amazing that the board has been able to do so for such a long time. It was also done in the 1990s, according to Rahul Mehra, the only attorney to have successfully sued BCCI. The MRTP ensures that no one company has a monopoly. All of this will have a significant impact in court because BCCI has threatened to take away the benefits that players receive for joining ICL. It's going to be an ego fight. Even after 75 years of cricket, the BCCI's threats remain unlawful. It will be fascinating to see how the court handles these gray areas, which are essential in that nobody has ever traveled these pathways before. All local teams are registered under the BCCI's stewardship, and those who are not members are sent to the periphery. This is how the BCCI established its monopoly. Indeed, MRTP is a really positive move.
The gargantuan task
The enormous job that faces Chandra is how to make stars out of retiring players, new players, and players who have lost the hearts of spectators due to their ordinary performance. Who will watch the game without the main league stars, and ultimately without stars and without viewers who will wager on ICL and offer sponsorship, is an even more concerning problem for Chandra.
Chandra should keep in mind that many older players and stars are competing at the Ranji level as well, but that they have not yet made an impression on fans and sponsors. Therefore, there is still a lot of uncertainty over ICL's potential to draw in spectators. The need to become passionate about the activity is another difficulty. With a squad made up of many ethnicities, it will be even harder. Which side to take in front of the audience will be confusing? The ICL must learn from the Premier Hockey League's failure as well as the success of the English Premier League, English Cricket County, and other wildly successful leagues. Leagues have occasionally brought in more revenue and fans than the corresponding official board. ICL won't have any trouble attracting sponsors because there is already a lot of media attention surrounding the league. For a savvy businessman like Subhash Chandra, capitalizing the same won't be a monumental undertaking.
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